I build growth engines… not agency slide decks.
I've managed $45M in ad spend, scaled a fintech app from 5k to 150k users, and built an 8-figure email program at GigSky. Hire me to build your growth function from scratch… or fix the one that's leaking.
Three programs that build on each other.
Start where you're bleeding… stack the rest as you're ready. Acquisition fills the top. Lifecycle converts the middle. Retention compounds the bottom.
Customer Acquisition
Get in front of the right people… profitably.
Paid social and search from the same playbook that ran $40M+ in spend across 22 clients in 18 months. I don't buy vanity impressions… I buy customers your CFO won't argue with.
- ›Meta + Google structure built for scale
- ›Creative testing cadence, weekly
- ›CAC / MER dashboard you can actually read
Lifecycle Marketing
Turn first clicks into first orders… on repeat.
Email and SMS flows built the way I built GigSky's 8-figure program. Welcome, abandoned cart, browse, post-purchase, win-back… the whole engine, wired to your data and voice.
- ›Full flow architecture (Klaviyo/Attentive/etc.)
- ›Owned-channel revenue share target
- ›Copy + design that sounds like you, not a template
Retention & LTV
Keep the ones you paid to acquire.
The Zirtu playbook took us from 5k to 150k users and 350k installs by treating retention like acquisition's twin. Loyalty loops, segmentation, and lifecycle triggers that actually move LTV… not just open rates.
- ›Cohort + churn diagnostics
- ›Loyalty / VIP / referral mechanics
- ›Predictive segments tied to LTV bands
No pitch decks… no month-long onboardings.
Sit down for real
60 minutes on Zoom. I ask the questions your last agency didn't. You leave with a written diagnosis whether we work together or not.
Pick the program
Acquisition, Lifecycle, or Retention… or stack them. I tell you which one moves the number fastest for where you actually are.
Ship weekly
Kickoff week one, first ship week two, weekly cadence forever. Slack access, transparent dashboard, no monthly report theater.
ONE EMAIL.
EVERY SUNDAY.
A short letter on what I'm building, the growth experiment I'm tearing down, and the lesson of the week. No upsells. Unsubscribe with one click.
- 1 lesson of the week
- 1 growth experiment teardown
- Things I'm watching, reading, listening to
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Free. Honest. Written by a human, not a funnel.
Read by operators, founders, and the occasional VC.