The Living Resume
Javy MartinezPerformance Marketing & Growth Resume
Growth Operator · Performance Marketer · Community Builder · Dallas, TX
jdmartinez607@gmail.com · linkedin.com/in/javyd · javierdmartinez.com
Summary
Performance marketing operator with 10+ years driving growth across DTC, fintech, and startup verticals. Managed $50M+ in paid media across 33 brands. Built and ran multi-channel programs spanning paid social, email, SMS, affiliate, influencer, and wholesale. Grown brands from pre-launch to scaled revenue. Comfortable owning the full funnel from acquisition through retention.
Highlights
$50M+
Paid Media Managed
33
Brands Scaled
350K+
Zirtue App Installs
$5M+
Raised for Nonprofit Partners
10+
Years in Performance Marketing
7
Person Team Led at TopFoxx
Experience
Marketing Director
2025... Present- Own paid social strategy and a 5-figure monthly ad budget across Meta and TikTok for a 7-figure DTC eyewear brand.
- Lead a team of 7 including a creative director, paid media editor, graphic designer, email/SMS assistant, affiliate and influencer manager, community manager, and freelancers.
- Run a weekly creative testing system across Meta and TikTok covering multiple hooks, angles, and formats per channel.
- Build and oversee full-funnel omnichannel acquisition and retention across 6+ channels including paid social, email, SMS, and organic.
- Oversee affiliate and influencer marketing from recruitment through activation, managing creator relationships and campaign performance.
- Oversee community across owned channels to support brand affinity and repeat purchase.
General Manager
Jan 2025... Aug 2025Gameday Men's Health... Lakewood, Dallas, TX
- Grew clinic ARR from $40K to $430K in 8 months by owning local marketing, sales, and operations.
- Ran paid local campaigns, community outreach, and direct sales that drove the majority of new patient acquisition.
- Passed all CoLA and government inspections with the highest scores recorded by the franchisor.
- Managed full P&L, staffing, and day-to-day operations for a single-location healthcare franchise.
Founder · Advisor · Consultant... Performance Marketing
2023... 2025Javannah Capital International & FINTX
- Advised 5+ early-stage DTC brands and startups on paid media, email, and affiliate and influencer channel builds.
- Built and launched affiliate and creator programs with pro athletes, generating millions of monthly impressions across Instagram and TikTok.
- Launched 3 DTC products with athlete partners from zero, owning channel strategy, creative direction, and acquisition.
- As part of a team, helped raise $5M+ in grants, donor capital, and fundraising events on behalf of nonprofit partners including Milestones Development and Play Park.
Freelance Performance Marketer... 33 Brand Engagements
2019... 2023Agency & Independent... Meta, BlackRock, ESPN, General Mills, GigSky, HealthTap, Found, Pillsbury, Novi
- Helped oversee $50M+ in paid ad spend across Meta, Google, and TikTok for 33 brands ranging from $10K to $1M+ monthly budgets, as part of cross-functional teams.
- Built a 2,176-person ambassador and affiliate program for GigSky that drove $900K+ in revenue at near-zero CAC using a 12-email recruit, onboard, and activate sequence.
- Reduced blended CAC by 30–50% across multiple accounts by enforcing a weekly creative cadence of 3 hooks, 2 angles, and 1 net-new concept.
- Replaced ROAS-only reporting with MER and CAC payback tracking across 10+ accounts, correcting overspend and improving budget decisions.
- Built 5-figure email and SMS campaigns for DTC brands using Klaviyo and Braze, including automated flows and segmented broadcast campaigns.
Head of Growth Marketing
2019... 2021Zirtue... FinTech, Dallas, TX
- Led growth marketing from pre-launch through 350K+ installs and 120K+ active users across iOS and Android.
- Owned paid social, ASO, email, and referral program channels as the primary growth operator.
- Drove user acquisition for lending, borrowing, and bill-pay products in an underserved financial inclusion market.
- Worked directly with engineering, product, and executive leadership on growth roadmap and channel prioritization.
Director, Inventory Solutions
2015... 2018Reagor Dykes Auto Group... Lubbock, TX
- Pitched and built a new internal division that brought vehicle photography and merchandising in-house across 22 dealerships, generating $750K+ in revenue at 24% ROI in 9 months.
- Scaled team from 3 to 10 photographers and cut per-vehicle merchandising cost by building a standardized in-house workflow.
- Led 15 inventory analysts and trained GMs across 22 stores on data-driven pricing.
- Co-developed a patent-pending VR in-car shopping experience through an acquired tech company.
Founder
2018TX-Hauler Auto Transport
- Built and exited a 6-figure auto transport business with 100+ customers and 500+ vehicles delivered.
Selected Clients & Brands
Board & Community
- Managing Director... Founder Institute NTX (2021... 2024)... 50+ companies graduated, $2M+ raised by alumni
- Executive Director... Single Parents Family Foundation (2022... 2024)
- Executive Producer... Inside the Huddle & An Evening with Dak (2018... 2024)
- Board of Directors... Milestones Development & Play Park (2017... Present)
- Board of Directors... Alström Angels (2015... Present)
- Wish Grantor... Make-A-Wish North Texas (2016... 2020)
Tools & Platforms
Meta AdsGoogle AdsTikTok AdsTikTok ShopKlaviyoBrazeAttentiveRebuyShopifyTriple WhaleFigmaGoogle Analytics 4Looker StudioAsanaNotionGenerative AI Tools
Channels & Skills
Paid SocialPaid SearchEmailSMSAffiliateInfluencerTikTok ShopWholesaleCROCommunityLifecycle MarketingCreative TestingGrowth StrategyFunnel BuildingCopywritingData AnalyticsStartup AdvisoryFundraising
Education
BBA... International Business, Management & Marketing
Texas Tech University · Minor in Spanish · Certificate of Leadership
If you downloaded my resume, the first outcome I'd love is to connect with me on LinkedIn.